February 12, 2026
Welcome.
Thank you for taking a moment.
We put this page together specifically for you.
Your company stood out to us because you sell to a customer we know well — and we thought it was worth a proper introduction.
What follows is a look at how we think, how we work, and what makes the relationship different. If it resonates, I'd welcome the chance to connect.
Eric Lanel
President, GWPinc
Full-Service Advertising Agency
Smart advertising for companies that actually sell things.
20+ years turning attention into measurable sales for the building, home, and service industries.
Since 2001
Award-winning agency
National
Reach & recognition
In-House
Senior team
Limited
Client roster
Our Approach
Brand and direct response. Never separated.
Trusted by companies that build things
01Strategy
Brand Development
Brand Identity
Target Objectives
Campaign Direction
KPIs
Industry Experience
Built for companies that sell real products.
Flooring & Tile
Building Materials
Home Services
Specialty Retail
Marketing aligned to your sales process
Built for long buying cycles
Offline conversion measurement
Spend tied to outcomes
Senior, In-House Team
A strategic partner. Not a vendor list.
Account Leadership
Directors who understand business.
Creative Direction
Work that elevates and converts.
Copywriting
Clear writing that moves people to act.
Web & Digital
Built for conversion, not just display.
Data & AI Targeting
Tools most agencies don't have.
Media Strategy
Every dollar accounted for.
Smarter Media
Every dollar works harder.
01
High-value audiences
02
Real outcome tracking
03
Less wasted spend
04
Faster optimization
The Work
Clarity for your brand. Results for your business.
Building Materials
Rehau
Integrated brand and direct-response campaign driving specification and sales across national distribution.
View case studyHealthcare
Guthrie
Full-service creative, production, and media strategy strengthening market position in a competitive region.
View case studyCommercial Real Estate
Newmark Associates
Brand development and digital lead generation connecting premium commercial properties with qualified tenants.
View case studyWhat Our Clients Say
GWPinc understands our customer and how to drive real traffic into our business. Their approach goes beyond advertising — it directly impacts sales.
Michael Westra
Wayne Tile
They don’t just run campaigns. They think about the business, the message, and the result. That’s why we’ve stayed with them.
John Conforti
Air Group & Carpet Mill
They’re crazy in a good way. Their ideas are cutting edge and their execution always blows me away.
Chris Paas
Client Partner
GWP is our go-to team. They understand our business, are super creative, and are our true partner.
Maria Knapp
Client Partner
Let's Talk
Request a meeting with our President.
Or schedule directly
Pick a time. You'll meet with our president.
30-minute introductory call
No pitch deck
Direct line to leadership